VISUAL DESIGN - UX/UI - FLUENT DESIGN

ENHANCING THE CARS24 EXPERIENCE WITH A FRESH ICON REDESIGN

Role & Responsibility

UI/UX
3D Artist

Tools

Figma
Blender 3D
After Effects

Platform

Mobile app

Timeline

1 week

Problem Statement

Current app design lacks visual depth and playfulness.
3D icons can add personality and make the interface more engaging and intuitive.

About the Brand

With a focus on convenience, transparency, and customer satisfaction, CARS24 offers end-to-end solutions—from instant online vehicle valuations and hassle-free documentation to doorstep pickup and delivery.

As practitioners of human-centered design, engaging with our users and gathering their feedback is crucial. Through a semiotic analysis, we learned that our icons and illustrations needed to evolve to better resonate with our customers.

Semiotics, the study of signs and symbols, breaks down the meaning of everything from cultural representations and languages to brands and emojis. Our analysis showed that while our illustrations could be described as colorful, inclusive, and genial, consumers perceived them as uninteresting. The flat, vectorized style that was once hugely popular across the industry now feels emotionless, and potentially evokes ideas and themes that were misaligned with our company values.

To continue creating delightful and relevant customer experiences, we had to apply these findings and work in tandem with CARS24 evolving brand and culture.